WBLA is on the air, presenting the live music, the sudsy dramas and the sell-sell-sell of commercial interludes that keep consumers buying and sponsors smiling. But one sponsor, a producer of plumbing supplies, isn’t happy. So WBLA scriptwriter Bill Grimes is bounced from his job, setting in motion this movie’s turn from comedic to darkly tragic. William Haines, two years removed from being Tinseltown’s top male star, plays Grimes in a melodrama noted for its glimpses of live radio production and for a Depression-era ethos that includes peroxide cuties eager to land a job, a sugar daddy or both.
Genres:
William Haines as Bill Grimes
Madge Evans as Laura O'Neil
Anita Page as Larry Barnes
Karen Morley as Alice Grimes
Neil Hamilton as Jack Clayton
Wallace Ford as Larry Barnes
Jean Hersholt as George Wagner
John Miljan as Ted Russell
Hank Mann as Radio station sound effects man
Murray Kinnell as Mr. Carson
Ethel Griffies as Mrs. Peters
Charley Grapewin as Pierce
Lucien Littlefield as Fred
Hattie McDaniel as Performer entering radio station
Joan Marsh as Honey O'Neil
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