WWF: Stone Cold Steve Austin - Lord of the Ring by

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He works for a billion-dollar business -- banging heads and busting chops. His co-workers like and admire him. He is a merchandising money-making machine. His actions and words are part of the pop culture landscape and lexicon. Stone Cold Steve Austin's story told from the beginning -- from his high school football playing, to his meteoric rise to the top of the sports-entertainment industry.